Weve scoured the web and compi https://t.co/0DyxFuJnYn. Business owners often go where their customers are. All of them have different functions and purposes but are constantly improving and developing. Euro Freelancers. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Kakaotalk is next, with 80.1%. User-generated content is a Powerful Key to Brand Building, 7. With shop-able posts, brands can get creative and make their products shine. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Get in touch with us. Now you know where to reach your customers. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. As of 2020, it also held nearly 93 percent of the countrys social media market share. Short Video Content will Dominate Social Media Platforms 1. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. That's user-generated content, or UGC for short! And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. 5). Proprietary data and over 3,000 third-party sources about the most important topics. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Theres also one surprise social network coming out of Vietnam. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. New White Paper: Game Apps in Japan download for FREE >>. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. That's why UGC is such a valuable tool. However, the number of people using social media is growing even faster. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. And all thats despite long-running issues on internet access, speed, and costs. As a Premium user you get access to background information and details about the release of this statistic. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Twitter has 45 million monthly active users, or 36% of the population. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Access to this and all other statistics on 80,000 topics from, Show sources information Enter branded content. So why not give it a try for your brand? However, the numbers for South-East Asia are even more impressive. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Social media is widely used throughout the APAC region. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Are you interested in testing our business solutions? By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! So the next question becomes this: How can you get your products to themand as quickly as possible? Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Comparatively, LinkedIn accounted for 0.63 . For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. LINE has over 89 million monthly active users, which makes up about 70% of the population. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? LINE is Japan's most popular social media platform. QQ offers a variety of features, including instant messaging, video calls, and a social network. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Due to varying update cycles, statistics can display more up-to-date We also examine user trends among the major international platforms and those in China. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Please do not hesitate to contact me. Lets dig a bit deeper into the data to find out. 1), WhatsApp (No. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Many Filipinos use it to gather news and current events. In-depth analysis, benchmarks and shorter spotlights on digital trends. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Well, once again, the data holds some surprises. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Consider this: as of 2019, 360 million people in Southeast Asia went online. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. View all stats Browser The blog Geeks in Cambodia offers pros and cons for this situation. It's safe to say that, 5. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. LINE is Japan's most popular social media platform. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. data than referenced in the text. You need at least a Starter Account to use this feature. Branded Content Draws Bigger Attention, 6. The top social commerce platforms in Southeast Asia (by country). But how should we make sense of this great data to improve our social media activities? In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The most popular is YouTube, with 89.6% of internet users on the platform. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. Social media market share Asia 2022, by platform. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. 64% will return to a store they have already bought from in the past. Hello folks, and thanks very much for joining us today. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. 89.3% of the entire South Korean population are social media users. You're not alone! Social media has given brands more ways than ever to connect with customers. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Turning customers into advocates isnt always easy. When choosing from the apps available, you must consider the audience for your brand. It is free to use, but users can purchase premium features and services. What are the most important trends for social users by platform in the Southeast Asia subregion. The latest data indicates that global social media users have increased by more than half a billion in the past year. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. The company . Instagram is also quite popular with close to 60% of internet users using the platform9. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. It is a messaging app, similar to WhatsApp. YouTube is the most popular, with 94.2% of internet users using the platform. 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