See on what basis you will receive reports sales, marketing, management, customer support, etc. 3. The social media report template is downloadable in Google Docs, Google Slides, Microsoft Word, Microsoft PowerPoint, and PDF. 5470+ FREE & Premium Social Media Templates - Download NOW Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. Et egestas quis ipsum suspendisse. The metrics that matter will be different for every team, but some key overall metrics to include for your social program are: If youre using social media for customer service, its also a good idea to report on service metrics like net promoter score (NPS), customer satisfaction score (CSAT), and resolution time. Of course, you can include much more data if its relevant to your objectives. It's also the best way for you to keep track of how your company is performing on social media, and what changes need to be made in order for it to reach its goals. As the present time progress, the internet has gone wider and influential in many parts of the world. This depends on the kind of report you are making and the measures you plan on keeping an eye on. Get the free social media audit template. You can display subscriber charts by region. Contact sales +1-415-513-0679. Upgrade to one of our paid plans, starting at just $29 per month to generate social media reports automatically. A social media report can be written in the following manner: Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. Et ligula ullamcorper malesuada proin libero nunc. Thats why weve created this 2022 Social Media Report Template containing all the vital metrics and measurements for Facebook, Instagram, YouTube, Twitter and LinkedIn. Once you have input your information in this template you will be ready to create detailed social campaign statistics and summarize any further actions that will ensure continued success. Define your strategy based on the efficiency of the platforms you have available; this allows you to make tough decisions quickly. Is this report meant for your boss, your marketing team, or VPs? 1. The number of goals you include will vary depending on how well established your social strategy is and the size of your team. Your social media report should have some of the most relevant numbers like the reach, clicks, tweet, or even shares. A social media report is a document that details the performance of your social media networks over a period of time. Show off great results from each of your restaurant's social media profiles. Make sure you pay particular attention to all the progress that has been done and take into account your top posts. The Engagements slide follows a similar format to the Reach & Impressions slide with key metrics on the left, highest performing post by Engagements and historical month-on-month performance on the right: Not all Engagements are created equal. It includes relevant performance data like reach, engagement, and conversions. Another great option is to use a social media reporting tool like Hootsuite Analytics to build custom reports. Signup Free to download. Each of these is available with your social media reporting template and can be added with just one click. Engagement is the catchall for social media success. That document is your social media report. This social media PowerPoint template starts with a title slide with social icons and space for introducing your presentation topic. Media Coverage Report Sample And Daily Media Monitoring Report Download by size: Handphone Tablet Desktop (Original Size) There are a number of other things you can do to keep your website performing as expected but using a Media Monitoring Report Example will ensure that you understand where the problems lie. Social media analytics report. That said, make sure your reports make reference to how your numbers have changed since the last period of time on which you presented, in addition to why numbers have changed. Define your organizations goals and KPIs you need to reach, Choose your social media channel according to the tastes of your target audience, Listen and make the report with your audience in mind. This Social Media Report Template will help you keep track of how each of your channels is performing. Velit aliquet sagittis id consectetur purus ut. And you probably want an even more detailed one for your own records. Find a partner in our global community of service providers who can help you grow. Include MoM. A robust social media report template that can handle all your data analytics needs - Whatagraph. Youll have access to a great selection of charts that tell your reporting story in a highly visual way, so the information is easy to consume at a glance. If you can, try to determine why you got the results you did. Any paid reach is denoted in a dark orange color. This allows you to see ongoing trends. You need to know what kind of questions you would be asking your audience/stakeholders. If this is your first social media report, stick to just a few goals. In the example above, we ran a Link Click objective and spent $100 in total promoting 1 campaign which reached 11,184 people in total. 8. See how all your posts are performing in one place. 61. The social media report template youre using from 2 years ago probably wont cut it either because social media evolves at a break-neck pace with metrics being deprecated or replaced, new channels emerging, new media formats launching and user behavior evolving in realtime. Facebook unfortunately does not provide this metric and you cannot sum all the reach in each post otherwise you would end up double-counting people since reach is a unique metric. SOCIAL MEDIA REPORT REPORT COVERAGE DATES THROUGH R E A C H THIS WEEK SOCIAL MEDIA REPORT DATA DATE OF POST POST CONTENT RETWEETS LIKES MENTIONS CLICKS POTENTIAL ENGAGEMENT 1 WEEK AGO . Use the SMART technique (Specific, Measurable, Achievable, Relevant, Time-limited) to get a hold of questions that will give you all the information required. The nextslidebreaks down Reach & Impressions metrics on the left. Research and insights that will help guide you to success on social. Once all the elements are ready, the next thing for you to do is draft your report with all the data and information you have about everything that is mentioned in the above steps. Social media has been used by many in spreading news, endorsements, entertainment, education, etc. Yes, I would like to receive email marketing communication from Later. Seven steps to build a social media report for your clients Define social media KPIs Set a timeframe for your social media reports Get cross-platform insights Define the most relevant information See how your clients rank against top competitors on social media Use data to tell a story Build an actionable plan 4. Produce an effective document that is used to keep track of your companys growth and improve your social media strategy. Content management software to power websites. Focus on the big takeaways and how they will help guide your future strategy. A social media report tells the results of a social media campaign. Once you download our free template, follow the instructions to customize it. How to create social media reports Prior to starting Social Status, he spent over 7 years in digital and advertising agencies working with global brands to formulate their social media marketing strategies. Social media reports should offer all the key metrics to evaluate and analyze the social media strategy of a brand. This template will provide a set of elegant and straightforward slides that will allow you to focus on some of the most relevant numbers. 5.Fresh Social-Media Presentation. This allows you to craft a social media report that monitors your social media presence and activities. In the above example, the Engagement Rate (ER) on public engagements (6.52%) is vastly different to the ER on all engagements (44.58%). Share a new piece of content multiple times, and schedule these shares once the article publishes. Created with Haiku Deck. Preview Slides. You may also customize the files original suggested headlines and content to suit your needs. Nevertheless, if you need to report on growth, weve got you covered. HubSpot's free social media report template has pre-built slides for you to report on all of your predominant social media metrics. The report is prepared in PDF format, which makes the document easy to read on every electronic . On that note, nows a good time to look at our social media report template. End your report by summarizing what you achieved and what you learned. With Social Status, you can create PDF, PowerPoint and Google Slides templates with a single click of a button. Tim Hill is the Co-Founder and CEO at Social Status. Consider if you are using, Facebook, Twitter or even Instagram and how each post can be affected by the user. This, in the end, leads to a better conversion rate, so don't wait any longer and start including these channels in your strategy. A social media report is an internal reporting document that presents and tracks relevant data about your social media activities. Check in on your efforts with this free template. Velit aliquet sagittis id consectetur purus ut. Don't forget to include your top performing posts; this is the main advantage over your competitors. You can also gain essential insights by identifying tags as well as visualize the coverage on different template views. Published on Nov 18, 2015. How to use our social media reporting template Step 0: Download your materials. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Aenean vel elit scelerisque mauris pellentesque pulvinar pellentesque. Our free guides include the template slides . Vitae sapien pellentesque. Social media analytics report Excel Instagram square for life events PowerPoint Social media content calendar Excel . Plan out a strategy for an upcoming campaign. To find more detailed information, click through the options in the top menu of your Twitter Analytics screen. Our social media report template has all the KPIs you need! Here are six simple steps that will show you how to create a social media report. Vitae sapien pellentesque. This monthly movement in demographic groupsis not available in Facebook Insights itself and is unique to Social Status! Here's how you can create a basic template to fill in for your social media reports. You can customize the dashboard to track the metrics that youve identified as most important for your social media report, including team and time metrics. 11. Describe the social media channels (e.g., Facebook, Twitter) you use, providing details on the audience, brand posts, total engagement, and engagement as a percentage of the total audience. Social media reports are data-driven presentations that collect insights on the social media performance of a business. Use this social media analytics report template to explain your progress and prove your work is delivering results. Explain your approach and show off the results. Feel free to mix and match the sections to create a custom social media reporting tool that works for your intended audience and reporting needs. Try it free today. Simply click the button below to download the template and make a copy to get started. Bibendum neque egestas congue quisque egestas diam in arcu. This social media analytics template is a great starting point if you're totally new to social media reporting. click to share. Traffic source reporting template for Google Sheets. Create apps and custom integrations for businesses using HubSpot. This Social Media Report Haiku Deck template was created in the Kalamazoo theme, with image filters on. Once you have all your data entered - and some social networks offer export features to speed up this process - filter the spreadsheet columns to analyze your posts based on different metrics. From there, click Export Data to export the information as a .csv file so you can add it to your social media report. For example, it can take several days to accumulate statistics on a new blog post, a newly launched PPC campaign, a big email blast, etc. Decide on clear goals for your social media template. Think of this table as representing the typical marketing funnel but turned on its side with the top of the funnel towards the left and the bottom of the funnel towards the right. Social Media Report PowerPoint Template provide thirty-one (31) slides with a wide set of editable social media icons, social sharing buttons, internet geolocation, devices, and tech visualization. Note that there is no total reach metric. Get help if you have questions about using HubSpot software. The Engagement Rate (ER) will also be divided by Page Likes (or Followers) instead of Reach, since Reach is a private metric only available to Page or Profile Admins. If there was no activity for a particular metric, the related rate metric should appear as N/A instead of 0.00%, because zero implies there was underlying activity but extremely low performance. Commodo nulla facilisi nullam vehicula. There are no lock-in contracts or minimum terms, you can upgrade and downgrade your account any time too. Explore professionally designed templates to get your wheels spinning or create your report from scratch. Mid-Quarter Report Template Discuss projections for the upcoming quarter, including major metrics. Social media content calendar Social media monthly report template. Check incident report templates for more. You might need multiple reports to suit different audiences or goals. The first slide gives you the ability to display all the possible metrics for your report. Social Media Report Template. The multi-channel summary also includes 4 rate metrics: These rate metrics are averaged in the TOTAL row to provide an overall indicator of performance at each part of the marketing funnel (impressions at the top, engagements in the middle and link clicks at the bottom). Having presented your data, its time to dive into the analysis. Wait, you dont have a Social Status account?! Open your Twitter profile and click on the three dots icon in the menu, then click Analytics. To complete this section, open Ads Analytics in Social Status and connect your Facebook Ad Account: Once you connect your Facebook Ad Accounts you can retrieve ad performance for all 14 different Facebook Ad objectives. For more details on this, check our Facebook Metrics guide. These social media marketing reports can be a great way to showcase all your hard work. Get to editing it now! This might attract enough people to read to report. With it, you can include your most important metrics, key learnings, and wins perfect for presentations, client updates, or cross-team sharing. Here's a quick tutorial on how to install the add-on. When you are running content on any social media platform, you need to be clear on what are the key performance indicators (KPIs) you will be tracking. For all channels, provide data on your earned media, including number of mentions, potential reach, and potential impressions. [add screenshot of analytics inside frame]. Following the sections outlined above, crunch the numbers to look for trends, anomalies, and any other patterns that provide a picture of whats working and whats not. Reporting plays a crucial role in social media marketing. Some metrics could be leads, engagement, audience, content, etc. With this report you can track your client's Ad campaign budget. Et ligula ullamcorper malesuada proin libero nunc. To access TikTok Analytics, youll need a TikTok Business or Creator account. So theoretically you arent comparing apples with apples when you benchmark, for example, Facebook Engagements vs Instagram Engagements. Be wise in choosing your metrics. Weve got a dedicated blog post about how to use Meta Business Suite if youre looking for in-depth details. Quarterly Social Media Report Template to present your quarterly progress (when you'll likely meet with execs, clients, and key stakeholders). Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. At the bottom of this slide, are links to full metric explanations for each social media channel which go in-depth on what each social metric means, how its calculated, what the limitations are and how to explain them to your client or boss: The next section in the social media report template provides an overview of performance for your Facebook Page in 1 slide: The green, grey or red boxes showing +/- or N/A indicate the percentage change for that metric compared to the previous month. In some platforms one metric can vary in importance related to others, so make sure you establish where these focus areas are. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. These are templates provided for your convenience and use. The majority of social media marketers report to their client or management on a monthly calendar basis. Social Media Report Template. Social media reporting is a nightmare. To export your data as an .xls or .csv file (depending on which data youre downloading), click the blue Export button on the top right. All of this information needs to go into a document thats clear, concise, and easy to understand. That audience might be your boss, your team, or even yourself. Well just leave this 60-day free trial here for someone else then. To present a complete analytics report for social media, it's essential to have the actionable information at hand. It can be anything from a simple list of numbers in a spreadsheet to a spiffy slide presentation packed with analysis. View Outline. Premium Google Slides theme and PowerPoint template. Best of all, its in PowerPoint PPTX format so you can edit it, remix it and make it yours! Tap the three dots, then Business Profile (or Creator Profile), and then Analytics. What is a Social Media Report? The social media report template shows the actual posts in a very visual way sorted by highest Engagement Rate. Creating a social media report may not be the most exciting part of a social media managers job. Visualize your data in the best possible way that would suit your clients. Click the download link below to get it directly into your computer. You can share reports with team members directly within the Hootsuite Analytics interface. In the middle, the post with the highest Reach for the month is highlighted and on the right, the monthly Impressions and ORR are compared historically to the previous 2 months: Post Impressions are further broken down into organic impressions and paid impressions. On Facebookthere are 3 types of clicks: The next section of the social media report template covers Facebook Ad campaign performance. or. It also proves that your efforts are working, as well as provide clearness throughout the company as to what your team is doing. It provides 50+ slides, such as Social Media for Your Business, Social Media Statistics, Social Media Popularities, reports, and case studies. Social Media Publishing Schedule. In your copy, you can put in your social media data and create a . To complete this section, openCompetitorAnalyticsin Social Status and connect any competitor Facebook Pages, Instagram Business Profiles, YouTube Channels or Twitter Profiles: Keep in mind, because Competitor Analytics uses public data only, you are limited to reporting on public Interactions (Reactions, Comments, Shares). To use it in Google Docs, click the "File" tab and then select "Make a copy" from the dropdown menu. Duplicate designs and resize them to create consistency across multiple types of assets. Socialcloud is a professional PowerPoint template for a social media company. Need to report the results of a social media campaign? Let's get into exactly how to use our free, easy-to-use social media report template. If youre reporting on a campaign, look for a similar past campaign to compare what you achieved. Event Report LinkedIn Analytics offers an interesting feature to consider for your social media reporting. 16 Key Social Media Metrics to Track in 2022 [BENCHMARKS], How to Run the Easiest Social Media Audit [FREE TEMPLATE], How to Increase Social Media Engagement: A Guide for Marketers, The 8 Best Instagram Analytics Tools (And Metrics to Track). SMART goals have success metrics built right into them. If we look at Posts by Page we can see 7 posts were published which represents an increase of 5, meaning that the previous month only had 2 published posts. Anything less than that, and you won't have sufficient data to measure. Include parameters that are universal, this way you can cover even more information in the same presentation. Weekly reports form the basis for analyzing long-term trends. INVITE STAFF AND CLIENTS Get access to HubSpot's most popular marketing resources. It might look easy to do, but it takes up a lot of time and energy. Its also the only way to demonstrate the value of your social marketing efforts to your team and your boss. Free and premium plans. Get all social media KPIs, top-performing posts, and channels on one page for a clear overview of social media performance. Raw data doesnt mean a whole lot. You could also compare your results to the same period from the previous year, to account for any seasonal trends. You may also customize the files original suggested headlines and content to suit your needs. While you can access Instagram and Facebook Insights individually on each platform, Meta Business Suite is a more robust reporting tool that offers data for both platforms side-by side. A social media audit is the best way to review and improve any social marketing strategy. Drilling down even further, this section provides specific results for each social network. It features an editable spreadsheet so you can adapt to the needs of your brand and your preferred platforms. Software for providing first-class customer service. Filters. Premium plans and free trial. Marketing software to increase traffic and leads. The orange bar indicates visually what percentage of reach was organic vs paid. This would help you engage with your audience better. Include room in your social media report to share all forms of success that are relevant to your goals. Take courses on the latest business trends, taught by industry experts. It's essential to establish the correct measurement needs according to the objectives you have on your project. Email Report Show how effectively your email marketing division is performing with this report template. Report Writing Format with Templates and Sample Report. SOCIAL MEDIA REPORTING TEMPLATES SOCIAL MEDIA TEMPLATES FOR EVERYONE * Pugs are not included. All your social media analytics in one place. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. To make things easy for you, weve also included a free social media report template, which you can download below. 1. Thats it. ReportGarden helps you visualize twitter ads report at more granular level which makes it easy to optimize your approach and enhance your tweet content. A report will help you know what has happened in the company at any given time. This template comes in handy for each new blog post that you publisha way to extend the life of your content and get as much value as possible. Tim also teaches ADMA's (Association for Data-Driven Marketing and Advertising) social media marketing courses in Australia. This provides context so your readers understand what to expect in the rest of the report. But no matter which type of report you have to write, it must follow the correct report writing format. Remember that if your report is boring, the readers might not even consider looking at them, so make it as interesting as you can with catchy images, headlines, and texts that can be of great help for you and also, attract enough customers. Here's an example social media report template - you can download all three simulated Talkwalker social media reporting templates now. EVERYTHING FOR YOUR BUSINESS REPORTING SCHEDULE AND AUTOMATE Send unlimited number of reports to your clients and save time. Youll get access to metrics like page views, impressions, and engagement rate. Make sure to stay laser-focused on the social media KPIs and metrics that matter most to your business and the stakeholders youre reporting to. If youre going to focus primarily on numbers, you can create a template in Excel or Google Sheets. In the bottom right chart, this shows the net change in each gender and age group during the month. For reports with more analysis, use a spreadsheet to gather your data, then present it in a Google Doc or slide presentation. eCommerce Report Template A report with all the most important metrics for your eCommerce site, like shopping cart abandonment, click-through rate (CTR), total sales, product checkouts, and of course, your conversion rate. Impressions. Start your social media report with a quick overview of your social media strategy. Create Search Engine Optimization & Social Media Reports. Nothing on this page creates an attorney client relationship and is not legal advice. Does your company use social primarily as a channel for customer service? Step #1. Our free social media report template is available here as a Google Slideshow. The next thing for you to do would be to mention the time frame and the metrics you want to report on. After analyzing the data, you can put together a report easily using our simple social media report template. Was there anything that went a little sideways this period? In other words, flexibility is key. Hear from the businesses that use HubSpot to grow better every day. Showcased Useful resource: Totally free Social Media Report Template. Use our social media report example as a guide for which slides to include: Title Slide Table of Contents Objectives Target Audience Total Campaign Goals KPI Results Performance Progress Top Posts Mobile Traffic Demographics Key Takeaways Available in A4 and US print sizes. What Metrics to include in your Facebook Report Template in 2022, Community Size (fans, followers, subscribers), Video Views up to 95% of the total length of the video, Link Clicks: a click or tap on a URL in the post text oron a post call-to-action button, Clicks to Play: a click or tap on a video play button, Other Clicks: any other type of click or tap on a post including the more hyperlink to expand the post text, clicks on the profile picture, page nameor post date. The next slide in the social media report templateexpands on all the video metrics: 3-second Video Views are the default video view metric on Facebook however Facebook also provides several other video view metrics which tell a much better story of true engagement on videos: The last slide in the Facebook Profile Analytics section covers link click performance: Like Engagements, not all Clicks are created equal. Decide whether you want your reports daily, weekly, monthly or annually. Impress your clients with a comprehensive social media analytics tracker that's built in Google Sheets so it can easily be shared between you and your clients. Use this free template to give you ideas on how to structure your report's . Answers to all your questions about Hootsuite. Preview the text content for this template. Has your social care team flagged an ongoing issue that could be resolved through better documentation or an FAQ? A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) Implementing a social media strategy increases your brand recognition since you might be engaging with a broad audience of consumers. We use cookies to ensure that we give you the best experience on our website. 100% Client Customization. It shows the best performing landing pages and keywords for organic, social, direct, paid search, and referral traffic channels. After you are done drafting your report, review it time and again, just so that you know that you havent missed adding any important information in it. Download now - for free By entering your email, you're opting-in to receive updates from Later. Make sure to gauge their report expectations up-front and then modify the report template accordingly. From quarterly analytics to social media summaries, Canva has several professional-looking report templates. It can determine the improvement and mishaps of your online account to make it to the top of the social media world. Social media reports are important because they help analyze the audiences insights, and allow organizations to separate factors for successful customer engagement. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Taking this step forward will provide you in the long run with necessary measurements like tweets or likes. Make social media reporting easy with these three free templates. Many people are still unfamiliar with this kind of report but it will show them what benefits they can get when they have this report template in Wordas they will see if they are being recognized and if profits are being made out of it.